The 29th CBE China Beauty Expo will be held at the Shanghai New International Expo Center from May 12th to 14th, 2025. The expo covers a wide range of segmented categories such as skincare products, color cosmetics, and beauty tools, as well as the entire industrial chain including professional beauty products and equipment, nail art, eyelash extensions, permanent makeup, and OEM/ODM services.
Meanwhile, themed events and professional forums will also be held during the expo. Participating enterprises include international beauty giants such as L'Oréal, Shiseido, and Unilever; domestic brands like Shanghai Jahwa and Pechoin; emerging brands including Guyu and Simpcare; and a large number of supply chain enterprises such as COSMAX and INTERCOS. The total number of participating enterprises is approximately 3,200.
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